WGSN enables to make intelligent decisions by forecasting trends in fashion, retail, consumer behavior and creative inspiration.
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Director of WGSN South America | Founder of Mindset
As an entrepreneur 23 years ago, I founded my first agency [incentive marketing]. I majored in Advertising and I went to graduate school for Consumer Sciences, both at ESPM. In 1994, after completing nine years in the French company, Lectra [technology for fashion marketing], I was invited by the founder of WGSN to mount the operation in Brazil and for this, I created the Mindset. Since 2010, Mindset has started a new history and stands as agency specializing in consumer understanding [Search + content + brand building]. These 10 years have been rich in creativity and very professional and personal growth. With dynamic and special teams, we have built and consolidated the WGSN brand in South America and created the Mindset consultancy, delivering customized projects for brands like Renner, Ed April , Coca-Cola, and Leroy Merlin. I have so much fun with what I do! Inspiring people in my presentations and consumption trends.