6:00 pm - 7:30 pm / 29 January 2014

Synesthesia – Visual Merchandising Gets Sensual

Amanda Carr

The NWBLK | San Francisco



Andrea BELL – Editor, Retail & Consumer Insight at WGSN

Joanna FELDER – Vice President of Creative Strategy at Chute Gerdeman Retail

Ruud BELMANS – Creative Director at Pinkeye Crossover Designstudio

Christopher Searson – VP of Creative Services at Coloredge

Visual Merchandisers find themselves in the driving seat of a new sense-focused retail trend as retailers implement more sensory and immersive experiences in store to engage and delight consumers, including more visceral displays.

To tempt consumers back to their brick and mortar locations, forward thinking retailers are implementing a more personal path to purchase assisted by visual display, to reward those customers who visit in-store with a memorable experience and help turn the sale.

ROAD’S  Synesthesia: Visual Merchandising Gets Sensual features a PANEL of key VM experts who will explore ideas ranging from more engaging mannequin placements and personalisation of ‘social-media ready’ displays, to the benefits of playing with scent and atmosphere in order to create a strong, competitive differential.



Joanna FELDER is a recognized leader in brand and creative, known for her ability to think originally, coalesce and deliver on big picture strategies that grow businesses. Her experience encompasses the worlds of advertising, marketing, retail, catalog, product development, corporate culture and consulting for Fortune 500 companies, Victoria’s Secret/Limited Brands, Banana Republic, The Limited Stores, Macy’s West.





Amanda Carr

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San Francisco

Amanda Carr is a retail trend forecaster, journalist and brand consultant with 30 years experience in the fashion and retail industry. Her area of expertise is visual merchandising and she was senior editor for store design and visual merchandising for global trend forecasting company WGSN for 7 years. She can often be found obsessively pounding cities to search out well executed store windows. London based, Amanda is married with three sons and also writes a blog, The Women’s Room on life and style for women of 40plus.