6:00 pm - 7:30 pm / 28 January 2014

What Beauty Retail Can Teach Fashion

Amanda Carr

The NWBLK | San Francisco



Victor CEMBELLIN – Senior Artist North America at  M.A.C. Cosmetics

Andrea BELL – Editor, Retail & Consumer Insight at WGSN

The retail beauty industry has performed outstandingly under the tough economic conditions of the last few years. This has been linked to dynamic innovations in both retail experience and product strategy that move the consumer to buy.

Innovative retail concepts such as service-orientated nail salons and blowout bars have created stand-alone beauty destination. This has furthered the gain of the beauty category in market share.

We talk to key industry insiders to see how they made beauty turn into what other categories wish they could turn into.


Amanda Carr

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San Francisco

Amanda Carr is a retail trend forecaster, journalist and brand consultant with 30 years experience in the fashion and retail industry. Her area of expertise is visual merchandising and she was senior editor for store design and visual merchandising for global trend forecasting company WGSN for 7 years. She can often be found obsessively pounding cities to search out well executed store windows. London based, Amanda is married with three sons and also writes a blog, The Women’s Room on life and style for women of 40plus.