4:15 pm - 4:45 pm / 27 August 2014

ALU Collections: How did we get here?

Luca Pavani

IED - Instituto Europeo de Design | Rio de Janeiro

The Creative Director of ALU , Luca Pavani, talks about the making of an ALU standard product. All the different phases that give birth to a new collection of fixtures and visual displays, all made for increasing  the selling power of your brand.