6:00 pm - 6:45 pm / 19 October 2015

Retail’s New Rituals, Beta Brandscapes and the Evolution of the Pop-Up

Katie Baron

Keizersgracht 477 E | Amsterdam

Digital culture is revolutionising the retail landscape in a wide, diverse and often surprising number of ways – making it an exhilarating time to re-examine the revised role and remit of the store environment. This talk will explore key topics and inspirational new modes of engagement including ritualistic retail spaces for fandoms; covert credibility’ the power of delay; ‘beta brandscapes’; and the power of exploration. We’ll also be delving the renaissance of the pop-up – a format perfectly primed for the digital era appetite for constant evolution.